How right you are, Fran! Trust is everything. "Building trust means that you do what you say you’re going to do. If you can’t deliver on your promises, then don’t make them in the first place." SO true! Customer retention and long term success depend on this. Great article!
How right you are, Fran! Trust is everything. "Building trust means that you do what you say you’re going to do. If you can’t deliver on your promises, then don’t make them in the first place." SO true! Customer retention and long term success depend on this. Great article!
Thank you, Kim. Integrity is huge!
Trust is what branding is all about. Take it seriously!
Yes! And it's not just for the big dogs. Personal brands have to work big time when it comes to building their KLT Factor.
Glad you liked it :) I think this brand's tale of woe is pretty enlightening!